Why eco-friendly products do not appeal to consumers?

Published by Retail Digital
by Prajakta Ambre on 15 October 2010
Going green seems to have become a cliché tactic now to attract consumers towards brands that (often) make fake promises or lack in proving their eco-friendliness to the consumers. Most brands these days make ‘green’ announcements, eying on the consumer pockets with green buck to increase their brand value and product sales.

Green revolution is indeed a need of the time and consumers are well aware about choosing right products that genuinely fulfill the promises made. However, brands tend to misuse consumer sentiments that eventually lead to losses of both goodwill and profits.

The Federal Trade Commission …

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