Garden Writers Association Annual Webinar reveals survey findings on natural and organic gardeners
Consumers are more likely
to purchase products described as “natural” or “eco-friendly,” according to findings presented at Garden Writers Association’s Annual Webinar (www.gardenwriters.org) held March 24. The session, sponsored by Scotts Miracle-Gro, offered an overview of results from a survey conducted by market-research company Ipsos-Reid.
The survey asked participants about “natural” and “conventional” lawn, garden and indoor-insect control products. The “natural” category included products described as “green, organic, natural or eco-friendly.” The products could be homemade or purchased in stores.
Results showed that …