Organic insight

Published by Garden Center Magazine on Wednesday, 18 May, 2011
 

Garden Writers Association Annual Webinar reveals survey findings on natural and organic gardeners

Consumers are more likely to purchase products described as “natural” or “eco-friendly,” according to findings presented at Garden Writers Association’s Annual Webinar (www.gardenwriters.org) held March 24. The session, sponsored by Scotts Miracle-Gro, offered an overview of results from a survey conducted by market-research company Ipsos-Reid.

 

The survey asked participants about “natural” and “conventional” lawn, garden and indoor-insect control products. The “natural” category included products described as “green, organic, natural or eco-friendly.” The products could be homemade or purchased in stores.

Results showed that …

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