Published by AZ Central
on Thursday, 6 January 2010 by Mary MacVean
LOS ANGELES – Maybe 2011 is the year
a clean start means returning to Grandma’s scrubbing ways and getting down on hands knees with simple baking soda and vinegar. Or maybe it means staring down that supermarket aisle of cleaning products and making better choices about the dizzying selection of powders and liquids that claim not only to clean but also to be healthy for people and the planet. Sustainable, Earth-friendly, green, renewable – what do the words tell a shopper?
“The last 24 months was a real sea change as large traditional brands are introducing greener or green versions of products. I believe that trend will continue,” said Jeffrey Hollender, author of a new book, “Planet Home,” and former chief executive of the cleaning products company Seventh Generation.
“On the industry side, …