Earth Friendly Products is going creatively viral; the green company has launched a high-profile video contest on Facebook that already looks like a winner. Entitled ‘Get Washed’ for its #1 selling green detergent, ECOS Liquid Laundry, the contest was conceived by president John Vlahakis to give consumers a chance to experience ECOS and grasp the company’s use of solar and alternate energy in all of its five manufacturing facilities.
“Everyone’s on board with clean, renewable energy. This contest will give consumers a chance to tap into their creative side and really wrap their arms around the difference a plant-based product line, cleanly manufactured, can make in the world,” said Mr. Vlahakis. Consumers who create an innovative 30-second commercial can win up to $10,000 and may see their work air on national television.
“We have a company mandate to promote healthier living and educate people everywhere on the importance of chemical-free cleaning,” said Earth Friendly Products Vice President, Kelly Vlahakis-Hanks. “It’s a digital world now; online we can achieve so much more. We’re excited to see everything our consumers have to say and what they will show us!”